"Back in September, President Barack Obama signed an executive order that marked a major turning point in the role that behavioral science plays in helping the federal government achieve policy goals.
The order, which directs federal agencies to incorporate insights from behavioral science into their programs, may turn out to be one of the most important acts of his second term. That’s certainly the view of Cass Sunstein, a Harvard legal scholar and coauthor of the bestselling book on behavioral economics, Nudge.
Considering that during the last year alone Obama got Iran to agree to limit its nuclear program and inked the biggest trade deal in decades, that’s a high bar to meet. But in fact we’re already beginning to see why this may turn out to be true."