"Creativity requires a challenge to start a flow of new ideas, then a way to capture them.
When it comes to creativity, there's good news and very good news. The good news is that the mysteries of the creative process are finally giving way to a rigorous scientific analysis. The very good news is that, with the right skills, you can boost your own creative output by a factor of 10 or more. Significant creativity is within everyone's reach--no exceptions. What's more, greater creativity breeds greater happiness. The creative process is itself a source of joy for most people. And with new creative powers we're also better able to solve the little problems that beset us daily."